In this role you will be responsible for identifying, pursuing and acquiring new business opportunities, expand our customer base, and increase revenue. Your primary focus will be on cultivating and maintaining strategic relationships, identifying market trends, and creating strategies to meet and exceed sales and revenue targets. Additional key responsibilities of this role include ensuring that your Financial Center operates efficiently and provides excellent customer service. This role requires a combination of financial expertise, leadership skills, and dedication to serving customers with excellence.

• Acquire new business/personal banking relationships (deposits, loans, and partnership referrals).
• Acquire and develop Financial Center staff.
• Productive teamwork across the franchise.
• Deliver a superior team customer experience.
• Manage risk/protect all stakeholders.

Essential Duties and Responsibilities:                                                                   

Acquire New Business/Personal Relationships to Include Deposits, Loans, and Partner Referrals (50%)     

• Engages in business development activities and solicitation of new business prospects; actively involved in instilling and maintaining a positive sales environment. Specific activities include:

• • Market Research and Analysis:
    • Conduct thorough market research to identify trends, opportunities, and prospects.
    • Analyze competition and market conditions to develop strategies for business growth.
  • Lead Generation:
    • Generate leads through various means, including networking, outbound calling, online research, internal reporting, and referrals to gain meetings.
    • Build and maintain a robust pipeline of potential clients using C&F tools and processes.
    • Initiate outbound calls to existing and potential clients to identify financial needs.
  • Client Relationship Management:
    • Develop and maintain strong relationships with new and existing clients.
    • Conduct thorough research on the financial needs and goals of clients and prospects.
  • Productive Teamwork Across the Franchise

• Collaborate with cross-functional teams to grow and build brand awareness.
• Financial Center team – Commercial, Wealth, Business Banking, and Mortgage

• • Sales and Proposal Development:
    • Prepare and deliver effective sales presentations and proposals.
    • Negotiate terms and close deals with clients.
  • Strategic Planning:
    • Create and implement strategic plans, promotional strategies, and activities to achieve revenue and growth objectives.
    • Identify key business opportunities and potential partnerships.
  • Product/Service Knowledge:
    • Stay up to date with the organization's products or services to effectively articulate their value to clients.
    • Understand industry trends and how our offerings can address market demands.
  • Report Management
    • Manage the branch's budget and expenses to ensure profitability.
    • Monitor and report on financial performance, including tracking deposits, loans, and expenses.

Acquire and Develop Financial Center Team (20%):

• Manages and oversees the rotation of Universal Bankers to ensure that all staff retain a high standard of job knowledge, and participate in all branch activities, including transactions, sales, advising customers and marketing programs/events.
• Monitor and track daily behaviors and progress toward sales goals and branch metrics. Provide weekly coaching and feedback to direct reports to assess performance strengths and opportunities, identify root causes, and generate subsequent action plans to ensure accountability and skill development.
• Actively maintain talent management/succession plan; proactively identify candidates as business need dictates and collaborate with Human Resources to acquire and develop.
• Foster a team problem solving/collaboration environment for the full Financial Center
• Conduct annual performance reviews and Individual Development Plans (IDP) with direct reports.

• Treats people with respect, keeps commitments, inspires the trust of others, works ethically and with integrity, upholds organizational values, and accepts responsibility for own actions.

Deliver a Superior Team Customer Experience (15%)

• Develops new deposit and loan business, provides a superior level of customer relations, and promotes the sales and service culture through coaching, guidance, and staff motivation.
• Role models all elements of the C&F Customer Experience; uses C&F Customer Experience strategies to acquire new customers as well as retain and deepen current customer relationships.
• Teaches, coaches, and holds direct reports accountable for performance of all C&F Customer Experience strategies: C&F Service Experience, C&F Service Recovery, C&F Relationship Review, C&F Active Site Leadership, and C&F Risk Management
• Serves as a leader in the business community by taking an active role in civic organizations, networking groups, and volunteerism for the purpose of strengthening the brand and growing the Bank.

Manage Risk/Protect all Stakeholders (15%) 

• Ensure individual and team knowledge/execution of all operational policies and procedures.

• Consistently applies superior decision-making techniques pertaining to inquiries, approvals and requests as they apply to existing policies and procedures, keeping within assigned approval limits and using these instances as learning tools for employee development.

• Manage non-credit losses.
• Achieve minimum satisfactory audit rating.
• Own monthly operational activity processes (BICR)
• Manage loan past due and overdraft report issues.
• Manage customer and bank information security.

Education and Experience:  High School diploma or GED is required; bachelor’s degree is strongly preferred, preferably in finance, banking, or a related field; a combination of experience and education will be considered. Series 6/63 license preferred. 3+ years consumer lending experience required; business lending experience required; 2+ years of successful management experience required.

Knowledge, Skills, and Abilities:  

• 4-5 years banking experience or financial services.
• Demand generation/new customer acquisition – prospecting, gaining meetings, assessing needs, handling concerns, and asking for the business.
• Basic small business and consumer credit – balance sheet/financial statement analysis.
• Business community networking, prospecting, and leadership.
• Business writing, presentation skills, and public speaking.
• Ability to communicate effectively with people at all levels.
• Proven ability to deepen and enhance customer relationships.

Travel

Must be able to travel to other Bank locations within a geographic area as well as training centers.

Physical demands:  

Employee may experience the following physical demands for extended periods of time: view computer monitors, keyboarding, sitting, motion of fingers/hands/wrists, and standing/walking; occasional lifting, carrying, pushing or pulling up to 20 pounds.

Work Environment:

Work is performed onsite in an operational office environment. During and after-hours presentations at offsite locations may be required.

Note:

This job description contains the essential functions, duties, and responsibilities of the position in accordance with the Americans with Disabilities Act (ADA).  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. C&F Bank reserves the right to make future revisions to this job description and the inherent responsibilities of the position based on the needs of the organization.  

Equal Employment Opportunity Statement -- C&F is committed to providing equal employment opportunity to all qualified persons and reaffirms in policy and practice that it shall not discriminate against applicants or employees because of race, color, religion, gender, age (over 40), disability, genetic information, veteran status (disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, Armed Forces service medal veterans, and Vietnam era veterans), national origin, or any other consideration protected by applicable federal, state, or local law. This applies to all areas of employment, including promotion, transfer, layoff, termination, compensation, benefits, recruitment advertising, recruitment, and selection for training.